PRM / Harvard Business Report: How top marketers turn digital insights into customer value

24. november 2018 09:19 | Af: Ritzau Info

New Software turn digital insights into customer value

Pressemeddelelse fra Fastbase A/S

What does it take to reach just the right customer in just the right moment? How are global brands using machine learning to help shoppers make informed decisions? How will increased expectations for data privacy transform digital marketing? These are the questions leading marketers face every day as they connect with their audiences. Luckily, those same leaders are happy to share their insights as they work through their challenges. In “Data-Driven Marketing,” a Harvard Business Review Insight Center report sponsored by Google, you’ll get a collection of more than 25 articles that offer a snapshot of how marketers use insights to improve their strategies. Find out how consumer insights help adidas deliver “premium, connected and personalized” consumer experiences-and business growth. And learn more about Google’s joint research with Bain & Company. A key takeaway? Thirty-nine percent of global marketers said that improved understanding and reaching the right customers was most important for achieving their marketing goals in the next three years. No wonder they’re looking to get time on their side.
If you want to understand how leading marketers are looking to the future, download “Data-Driven Marketing,” a Harvard Business Review Insights Center report sponsored by Google.

New Software turn digital insights into customer value
The software company, Fastbase, has just released a beta version of its new tool that can identify what companies are searching for on Google. Fastbase has developed a popular extension to Google Analytics that analyzes more than 1.5 billion website visits each week. This useful information can give both digital marketing and SEO agencies new opportunities to improve their online campaigns and generate even more leads for their agency and their clients. The tool, named “Google InMarket Leads”, allows users to view the companies searching for any brand, product, or service online in nearly real-time. This helps digital marketing agencies to better understand which keywords attract the best leads. Digital marketing agencies can access the new tool and get the first 100 leads for free by signing in with Google Analytics account.

Prices per lead varies and are calculated by the same principle as Google ads, depending on keywords and search periods, starting at around $20 per lead. The new InMarket Leads can be found at Google InMarket leads.

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